Golf · travel · luxury experiences

Becca De Foe

Premium golf travel content for a niche audience of golfers who seek their next destination, especially across Southeast Asia.

Becca partners with luxury golf courses to make each destination feel both aspirational and approachable, from a first golf holiday to a seasoned player’s bucket list.

Singapore basedSix years creating golf contentGolf and sports partnerships

38.1KInstagram followers ↗34.3KTikTok followers ↗

Beyond the content

Becca is building the Paiza Golf programme at Marina Bay Sands, drawing on two years in golf and sports partnerships with a focus on luxury experiences.

A personal connection to golf

Singapore has been home for 16 years. Becca learned golf at a young age in Melbourne, where she lived for nine years, and has created golf content for the past six.

Selected partnerships · Explore Hoiana Resort & Golf, Nikanti Golf Club and Ba Na Hills Golf Club for the content approach, results and audience behind each collaboration.

Vietnam · Golf destination

Hoiana Resort & Golf

A coastal resort and golf destination in central Vietnam, featuring Hoiana Shores Golf Club.

Partnership objective
Build awareness of Hoiana as a golf getaway through creator-led coverage of the course and resort. The partnership featured a reel and a carousel post.

Content approach
The reel invites golfers to plan a trip with friends; the carousel gives a closer look at the course, coastal setting and resort.

Reel · A golf getaway worth sharing

Cover of the Hoiana Shores Golf Club reel

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A 90-second destination reel framed as a recommendation to golf friends, showing the links-style course and on-course experience.

152,910Views

67,878Accounts reached

Audience age

Ages 25–4473.1%

Engagement

3,555 shares2,189 likes673 saves49 comments295 follows

Where viewers were based

The largest country shown was the United States, with substantial reach in Australia and Southeast Asia.

United States32.8%

Australia15.3%

Singapore14.5%

Canada6.4%

Malaysia3.5%

Carousel · Course and resort highlights

Becca at Hoiana Shores Golf Club overlooking the sea

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A visual tour of Hoiana Shores Golf Club and the resort, using scenic course imagery to show the setting and the experience of visiting.

38,498Views

19,925Accounts reached

Audience age

Ages 25–4480.9%

Engagement

119 shares889 likes52 saves28 comments60 follows

Where viewers were based

The audience was concentrated in Asia, led by Singapore, Taiwan and Vietnam.

Singapore27.8%

Taiwan17.8%

Vietnam14.4%

United States7.8%

Australia7.8%

Award-winning course · Near Bangkok

Nikanti Golf Club

Thailand’s only all-inclusive golf course, with a distinctive 18-hole, 6-6-6 design near Bangkok.

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Partnership objective
Increase awareness of Nikanti Golf Club among golfers considering courses near Bangkok. The collaboration used creator-led coverage to introduce the course and its playing experience to a wider audience.

Content approach
The reel leads with “My favourite golf course in Bangkok,” positioning Nikanti as a personal recommendation through Becca’s on-course perspective.

50,542Views

32,416Accounts reached

Audience age

Ages 25–4474.6%

Engagement

1.2K shares961 likes & reactions452 saves31 comments130 follows

Where viewers were based

Viewers spanned Southeast Asia and beyond, with Singapore the largest country shown.

Singapore16.8%

United States13.7%

Thailand13.1%

Australia8.0%

Indonesia5.4%

Vietnam · Mountain golf near Da Nang

Ba Na Hills Golf Club

An 18-hole mountain course designed by Luke Donald, set in the foothills of Ba Na Hills near Da Nang.

Partnership objective
Build awareness of the course as a golf destination in Vietnam through two distinct reels: one focused on the setting and one on a memorable playing moment.

Content approach
The first reel positions the course as a bucket-list round. The second uses a par-5 decision to invite golfers into the play and conversation.

Reel 1 · Add this course to the bucket list

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A 32-second course introduction showing the mountain setting and arrival experience, framed as a course to add to a golfer’s bucket list.

99,557Views

40,283Accounts reached

Audience age

Ages 25–4475.8%

Engagement

1,961 shares2,123 likes344 saves45 comments107 follows

Where viewers were based

The largest country shown was the United States, followed by Australia and Singapore.

United States28.6%

Australia17.1%

Singapore11.1%

Canada9.4%

Indonesia7.0%

Reel 2 · A par-5 playing decision

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A 79-second on-course reel built around the question “Would you lay up or go for it in two?” The format lets golfers engage with a specific playing choice.

82,918Views

11,862Accounts reached

Audience age

Ages 25–4481.0%

Engagement

56 shares500 likes20 saves18 comments25 follows

Where viewers were based

Singapore was the largest country shown, with additional viewers across North America, Southeast Asia and Australia.

Singapore32.9%

United States22.8%

Indonesia8.9%

Australia8.9%

Vietnam5.1%